The Objective of your Real Estate Blog is to Position You Online Better than Real Estate Portals.
I want to finish this mini course on your real estate blog that will work on societies like University Town Islamabad or any other real estate project, detailing the 12 principles that you must apply to get 1-2 new clients per month from 8th – 12th week of starting your blog.
The client profile obtained by the real estate agencies that apply these principles are clients with a greater predisposition to buy , rent or sell through you. This is because your real estate blog has inspired trust and credibility.
If you consider the results you will get; that they are there, around the corner, within 2-3 months , you can close 1 sale of every three customers; They contact you through your blog.
Keep in mind that your real estate blog is the basis of your real estate content marketing strategy . Your blog articles will be positioned on the 1st page of search engines, first in a matter of months, then in a matter of weeks to finally position yourself in a matter of days.
Positioning between real estate portals and classified sites by a keyword will bring you enough traffic to your website and potential customers at zero cost.
Not only that. The articles in your blog are an excellent tool, perhaps the best, to attract customers from Facebook to your website. I have students who have had more than 1,000 visits per month to their website promoted the articles of their real estate blog investing only $ 50 dollars per month.
“A real estate blog gives you the possibility of having a fixed monthly billing. Therefore, the sooner you start implementing these 12 tips, the sooner you will ensure these monthly sales.”
| Your Real Estate Blog. Tips to Generate Traffic and Sales.
Tip 1. – Use WordPress for your Real Estate Blog. Its functionality and its Plugins make it ideal for you to manage your blog with ease, autonomy and speed.
Tip 2.- Write each of your posts using 1 single keyword type: keyword + your geographical area for example House for rent in Islamabad. Use short-tailed words, (which you must first position), and then long-tailed. Yesterday we talked about the importance of keywords and why long-tailed keywords are the ones that will give you the most performance even though they are the ones with the least traffic. Long queue equals little traffic and high quality traffic.
Tip 3.- Do not try to compete nationally with your real estate blog. You can easily compete locally ; but not nationally, because you will attract potential buyers who don’t have the profile you are looking for. You sell in Caracas; therefore, you are not interested in clients looking for housing in Valencia, only in Caracas.
Tip 4.- Do not try to sell your properties with your blog. Never. This is one of the big mistakes that most real estate agencies make: don’t make it yourself. Your blog is intended to gain credibility by selling your professional services; selling you, not your real estate portfolio. This is how you will capture many qualified requests for information.
| Your Real Estate Blog. You need 100 daily visits.
Tip 5.- Write each post of your real estate blog with valuable information . Dedicate 1-2 hours 2 times a week to your blog. These 1-2 hours a day are guaranteeing your future sales. Your first goal is to get 100 daily visits to your website through your blog articles. When you have more than 10 articles published with 10 keywords you will start to see the results. Publish only 2 articles a week. Do not publish 10 articles in a week and then not publish anything for weeks. Online positioning is given to you by frequency and constancy.
Tip 6.- Do not use Google Adwords to promote your blog. Why promote something that comes out for free? Quality content and choice of the right keyword means 1st Google page for weeks, months or maybe years. If you want to promote your articles do it on Facebook. Promote 1 item every week. You do not need more.
Tip 7.- Use the plugin: Word Press SEO Yoast to boost your indexing on the first pages of Gogole. With this plugin you can write a post today and have it tomorrow on the 1st page of Google. With this plugin in 6-8 weeks , you will have 60 mini-web pages in the top positions for free. Let your competitors spend money on Google Adwords.
Tip 8.- Avoid using AutoFeed or Curing other content to write your 2 weekly articles. Google does not want auto feeds and / or content similar to that already existing on the web. Using autofeeds will not index you in the top positions. In addition the autofeed come from news of the sector; information that you don’t want in your real estate blog . If someone wants news, they read the newspapers or visit the real estate portals; Not your blog Your real estate blog must be unique to your area.
| Your Real Estate Blog. The Worst Nightmare of Your Competition.
Tip 9.- Link your real estate blog with social networks . Your post can appear on Facebook, Google My Business and Twitter immediately after it has been published. This gives you the opportunity for a larger audience.
Tip 10.- Enter the social buttons in each of your blog and request that readers share the post with other people. About 10% do so and thus increase the coverage of your blog. They will do it only if you ask them to do it.
Tip 11.- Include in each post internal link , (to other posts) and external link to additional information related to your post. This is what Google advises; so do it
Tip 12.- Include a Form on your right hand side for your readers to give you their name and email. Offer them a free quality report in exchange for this information. You will be surprised how many are downloaded this guide and it is a way to capture more monthly customers.
Following these tips, your real estate blog will become a sure way to get good customers; But you have to invest time and be constant.
This system is used by many independent real estate agents and is one of the causes of billing between $ 3,000 and $ 10,000 per month from 3 or 4 months. Yes, I recognize that dedicating 1-2 hours, 2 times a week for your real estate blog is work, but … “who wants something, something costs”.
Remember that real estate and classified portals dominate all the first pages of search engines. The only way to appear on the 1st page is with your blog articles, because search engines give priority to pages with content, precisely the pages of blogs.
And that’s all. I hope these 3 posts have been helpful. If you want advice on how to manage your real estate blog, please send us an email or make a comment to this post.
Moreover, we would appreciate you leaving us a comment on this article. What is your main concern to create your real estate blog? Your opinion interests us. Thank you.